How we take over the world, and by when.
A five-phase plan authored by our Chief Strategy Officer, reviewed by our Chief Risk Officer, and ignored by our Chief Financial Officer, who has the numbers.
- Phase 1Done
Poker news
Publish the real news, every day, and be funny about it without changing a single fact. Result: a newsroom that runs itself and an audience that reads it.
- Phase 2Done
Poker games
Build games nobody asked for that turn out to be the good kind of annoying. Result: a game where 7-2 is a premium hand.
- Phase 3In progress
Every poker brand
Offer strategy and content to the brands that need it and, following a tasteful delay, the ones that do not. Result to date: a very long invoice.
- Phase 4Planning
Adjacent industries
Bingo. Then whatever bingo is adjacent to. Tom has been assigned to investigate whether this is a good idea. He believes it is not.
- Phase 5Pending
The world
A single, well-run, extremely fair world in which the worst hand wins. Awaiting Larry’s numbers, which he has, and which nobody has asked for.
Principal risks
- Larry becomes aware of his own leverageLikelihood: certain. Impact: invoices.
- Bill produces a Phase 6Likelihood: high. Impact: an appendix.
- Bob takes the riskLikelihood: 100%. Impact: entertaining.
- Tom finds out who is in chargeLikelihood: low. Impact: an investigation into himself.
Forward-looking statements. We are not going to take over the world. We are a poker publication. This is a bit.